Advanced Metering and Behavior
It’s not just about money. People invest in home energy upgrades for a variety of reasons, including reconstruction after heavy storms. Our new report explores their motivations and unveils, based partly on a representative survey of nearly 2,000 homeowners, the best strategies for encouraging them to invest in energy efficiency.
Our new guide helps separate the Pikachus from the Digletts of energy efficiency behavior-change programs
In the energy efficiency world, programs that reduce energy use by targeting human behavior are relatively few, but proliferating quickly. In 2013, some US states claimed as much as 28% of their energy efficiency savings from behavior change programs. Like Pokémon Go characters in the wild, some behavior change programs are common, well-known, and seen everywhere. Others are rare and largely unknown.
After work, to unwind, I like to turn on the TV. There is just something about watching people escape from zombies or write 1960s advertising slogans that takes my mind off my day’s work. After I’m all caught up on the soapy cable dramas, though, I get myself into trouble. That’s when I inevitably wind up on reality TV. When I watch a sea of fawning bachelors courting a lone bachelorette, or a young heiress making her way in the business world, it bothers me that these shows fail to truly portray reality. And then I start thinking about work again.