Technology / Behavior Nexus
Why do some people take action to reduce their energy consumption and carbon footprints while others do not? Environmental psychologists, behavioral economists and other social scientists have all investigated this question, and come up with a variety of answers.
Our new guide helps separate the Pikachus from the Digletts of energy efficiency behavior-change programs
In the energy efficiency world, programs that reduce energy use by targeting human behavior are relatively few, but proliferating quickly. In 2013, some US states claimed as much as 28% of their energy efficiency savings from behavior change programs. Like Pokémon Go characters in the wild, some behavior change programs are common, well-known, and seen everywhere. Others are rare and largely unknown.