ORAL PRESENTATIONS 43 A High Carbon Diet: The Impact of Lifestyle Changes on Energy Consumption in Food Sales and Food Service Sarah Black, ACEEE Lead Author Karen Ehrhardt-Martinez, ACEEE Co-Author 47 Electric Utility Rates: Finding the Price Signal within all the Noise Philip Coleman, Lawrence Berkeley National Laboratory Lead Author Christopher Payne, Lawrence Berkeley National Laboratory Co-Author Rich White, Lawrence Livermore National Laboratory Co-Author 79 Principal Agent Problems and Barriers to the Efficient Use of Energy Alan Meier, Lawrence Berkeley National Laboratory Lead Author Nigel Jollands, International Energy Agency Co-Author Philippine de T'Serclaes, International Energy Agency Co-Author 105 Incorrect Business Assumptions and Misappropriation of Cooling Resources Michael Mendelsohn, Western Resource Advocates Lead Author 113 Engaging Occupants in Green Building Performance: Addressing the Knowledge Gap Zosia Brown, The University of British Columbia Lead Author 137 What, When, How, Where, Who and Why? Developing UK Policy on Metering, Billing and Energy Display Devices Sarah Darby, Environmental Change Institute Lead Author 147 Welcome Home to your Home Energy Makeover Amy Wollangk, WECC Lead Author 197 The Effects of the Socioeconomic Factors on the Household Energy Consumption Merih Aydinalp-Koksal, Hacettepe University Lead Author 200 Linking Occupant Behavior and Energy Conservation in University of Michigan Buildings: A Pilot Study Robert W. Marans, Institute for Social Research Lead Author 222 Appliance Energy Use in America’s Second Home—The Automobile Valerie Thomas, Georgia Institute of Technology Lead Author Alan Meier, Lawrence Berkeley National Laboratory Co-Author Tom Wenzel, Lawrence Berkeley National Laboratory Co-Author Siva Gangadhar Gunda, University of California, Davis Co-Author 227 Breaking Down Silos Alan Rose, CLEAResult Consulting, Inc. Lead Author Alan Ahrens, CenterPoint Energy Lead Author Jim Stimmel, CLEAResult Consulting, Inc. Lead Author 236 It is Not the Barrier, but the Learning (Stupid)! Hans Nilsson, Fourfact Lead Author Clas-Otto Wene Co-Author 253 Energy Efficiency and Consumer Responses to Market Forces Marvin Horowitz, Demand Research Lead Author 358 Implications of Ownership in the U.S. and U.K.: An Exploration of ENERGY STAR? Buildings & the Energy Efficiency Accreditation Scheme Kathryn Janda, Oxford University Lead Author 370 Reaching Business and Industry: Lessons from 30 Years of Process Evaluation Marjorie McRae, Research Into Action, Inc. Lead Author 385 Is Climate Change a Good Thing (for Energy Efficiency)? Ingo Bensch, Energy Center of Wisconsin Lead Author 390 An End-Use Instensity Study of the Residential Sector Mark Rebman, BC Hydro Power Smart Lead Author 391 Transforming Energy Behaviors of Households—Evidence from Low-Income Energy Education Programs David Carroll, APPRISE Lead Author Jacqueline Berger, APPRISE Co-Author 425 Tackling Efficiency Paradoxes: Possible Responses to Today’s Landscape of “Energy-Efficient” 10,000 sq. ft. Houses and 60-inch Televisions Chris Granda, VEIC Lead Author Sam Rashkin, Consortium for Energy Efficiency Co-Author Margie Lynch, Consortium for Energy Efficiency Co-Author 447 Why Segment in a Mass Media Energy Campaign? Patricia Thompson, Summit Blue Consulting Lead Author 495 The Power of Point-of-Purchase Signage Ari Reeves, D&R International Lead Author Richard Karney, US Department of Energy, Office of Building Technology Co-Author Bill McNary, D&R International Co-Author Stephen Bickel, D&R International Co-Author 526 Behavior in the People's House: Implementing Energy Efficiency at the US House of Representatives Christopher Payne, Lawrence Berkeley National Laboratory Lead Author 532 Engaging Employees in Conservation Leadership Christine Gustafson, BC Hydro Lead Author Margo Longland, BC Hydro Co-Author 552 The “Average American” Unmasked: Social Structure and Differences in Household Energy Use and Carbon Emissions Loren Lutzenhiser, Portland State University Lead Author Sylvia Bender, California Energy Commission Co-Author 554 The Technology Crutch: Can Customers Walk The TOU Talk Without It? Mary Klos, Summit Blue Consulting Lead Author Jeff Erickson, Summit Blue Consulting Co-Author Elaine Bryant, Public Service Electric & Gas Co. Co-Author Susan Lacey Ringhof, Public Service Electric & Gas Co. Co-Author 591 Assessing the Impact of Behavioral Energy Efficiency Measures: A Simulation Approach Robert Russell, Northwest Energy Efficiency Alliance Lead Author Christian Miner Co-Author 644 Residential Behavior in a Social Context: How Do Social Norms, Social Networks, Community and Commitment Influence Individual Behavior? Karen Ehrhardt-Martinez, ACEEE Lead Author John A. "Skip" Laitner, ACEEE Co-Author 671 Segmenting Residential Customers: Energy and Conservation Behaviours Marc Pedersen, BC Hydro Power Smart Lead Author 693 Towards Adaptive PPD/PMV Indices for European Climates Laurent Grignon-Massé, Center for Energy and Processes Lead Author Jeroe Adnot, Ecole des Mines de Paris Co-Author 731 The Social Production of (Un)sustainable Buildings Pernille Schiellerup, Oxford University Centre for the Environment Lead Author Julie Gwilliam, Cardiff University Co-Author     ALTERNATE PAPERS (Papers in this category will be published in the proceedings, but presentation will be scheduled as a Display unless the paper is shifted to an Oral Presentation.) 5 Behavior and Energy Savings in Residential Dwellings Ron Sahota, BC Hydro Lead Author Ken Tiedemann, BC Hydro Co-Author Iris Sulyma, BC Hydro Co-Author 6 Behavior and Energy Savings in Business Ken Tiedemann, BC Hydro Lead Author Iris Sulyma, BC Hydro Co-Author 85 A Tale of Two Houses: The Human Dimension of Demand Response Technology from a Case Study of an Adaptive Wireless Thermostat Therese Peffer, UC Berkeley Lead Author Xue Chen, UC Berkeley Co-Author Jaehwi Jang, UC Berkeley Co-Author Edward Arens, UC Berkeley Co-Author David Auslander, UC Berkeley Co-Author 119 Under Pressure: How to Analyze, Sell, and Motivate DSM Staff to Secure Much Larger Resource Goals Edward Carroll, Wisconsin Energy Conservation Corp. Lead Author Kevin DeMaster, Focus on Energy Co-Author 212 Energy Efficiency Portfolio of the Future William Goetzler, Navigant Consulting, Inc. Lead Author   VISUAL PRESENTATIONS (Papers in this category will be published in the proceedings, but presentation will be scheduled as a Display.) 430 Teaching Customers to Value Energy Efficiency: A Comparison of CFL Fund Raisers Katherine Johnson, Market Development Group Lead Author Edward Thomas, Market Development Group Co-Author

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