1) Dan Katz, Overbrook Foundation
-Advanced Metering Initiatives, Feedback and Household Energy Consumption
This session will discuss current research on "Advanced Metering Initiatives, Feedback and Behavior" sponsored by the Overbrook Foundation. The session will begin with a summary of the findings of a forthcoming report on the topic and will then invite comments, critiques and discussion from conference participants and reviewers.
2) Stuart Hickox & Chris Granda
Designing the participant experience
Using a toolset and constructed database can allow a program provider to tailor the program response (follow up) to the potential participant. Designing the participant experience to make it as compelling as possible with the end goal being participant commitment to measures that achieve substantial energy savings. This tool is part of an approach that allows segmentation of the market in the field, and generates hot leads for different program vehicles. This makes program offerings as relevant as possible to potential participants, generates market momentum in a specific place and time, and keeps track of participant interests over time.
3) David Dubois
Incorporating Design Principles into Organizational Culture & Community Development
From best practices and social science disciplines, we have a range of tools available to address the social and cultural challenges of sustainability in organizations and communities. In this session, we will conduct 2 – 4 mini design charrettes, using the group expertise to assist each other in improving the social (re)designs for specific cases, discussing alternative strategies for enhancing processes and outcomes. This will be an excellent opportunity to integrate the ideas and information gathered in the day’s session, and to apply it to several real life cases.
Please email the organizer, at ddubois@lisco.com if you are interested in presenting your case to the group for discussion.
4) Seth W. Robbins, MD, MPH
Turning the tide: a discussion of the personal and organizational challenges involved in working to limit climate change
Description: Those of us working to mitigate climate change frequently face profound resistance and inertia from individuals and institutions at every strata of society. This facilitated discussion will give participants the opportunity to share their perspectives on how we understand the resistances we encounter, how we keep our morale up, and how we might more creatively collaborate to maximize our impact.
5) Laura Orfanedes, The Cadmus Group
“Using Customer Profiling and Benchmark Studies to Inform Energy Efficiency Campaign Development and Evaluation”
The session will feature experts in the fields of marketing, advertising, branding and consumer/market research from The Cadmus Group and The Shelton Group. We will discuss approaches for utilizing upfront consumer and market research to inform the development of campaign creative and messages, as well as baselines for measurement and evaluation of energy efficiency marketing campaigns. Real case studies from utility and statewide efficiency programs in Iowa, Colorado, Delaware and the U.S. EPA’s national ENERGY STAR program will be discussed |
