2005 National Symposium on Market Transformation

2005 National Symposium on Market Transformation

Expanding Boundaries


The Omni Shoreham
Washington, DC
March 14, 2005 to March 15, 2005

Sponsored by the American Council for an Energy Efficient Economy (ACEEE) and
the Consortium for Energy Efficiency (CEE)
with support from the US EPA/DOE ENERGY STAR® Programs.

 

ACEEE and CEE hosted the ninth annual National Symposium on Market Transformation. Each year, the Symposium brings together policy makers, program planners, implementers and evaluators, as well as manufacturers and trade allies to discuss the latest progress in the field of market transformation. Since the inaugural workshop in 1997, the field of market transformation has witnessed considerable growth and change, often in response to new challenges and shifts in the operating climate for energy efficiency programs and services. The Symposium seeks to address these opportunities and challenges with an agenda covering timely topics as well as updates on the effectiveness of various program approaches, new strategies for program design, integration of multiple program objectives, and evaluation methodologies.

The 2005 National Symposium on Market Transformation highlighted successes achieved to date and explored the challenges and approaches to building on these successes. In keeping with the symposium theme of "Expanding Boundaries," sessions explored the ways that market transformation continues to grow in new directions, both geographically and programmatically. Participants also heard about the latest innovative program designs, new evaluation results, and promising approaches to addressing future challenges. Sessions included:

  • An opening plenary delving into the ways that market transformation is expanding to meet new challenges as the field enters its second decade. Prominent speakers discussed market transformation in the broader context of resource efficiency and the key obstacles and opportunities on the horizon.
  • Larger breakout sessions covering the latest activities by region; what's happening with natural gas policies and prices; MT news from our Canadian neighbors; new delivery models for energy efficiency; strategies for pursuing market transformation efforts on a limited budget; and the next big ideas to watch out for.
  • Finally, smaller working sessions allowed participants to discuss a number of important and timely topics. Five program tracks covered residential programs, commercial programs, industrial programs, evaluation and market research, and cross-cutting topics. Sessions covered a host of market transformation programs, energy-efficient products and practices, issues in program evaluation, and much more.

The 2005 National Symposium on Market Transformation highlighted successes achieved to date and explored the challenges and approaches to building on these successes. In keeping with the symposium theme of "Expanding Boundaries," sessions explored the ways that market transformation continues to grow in new directions, both geographically and programmatically.