2017 ACEEE/CEE National Symposium on Market Transformation

2017 ACEEE/CEE National Symposium on Market Transformation

Innovative Approaches from Emerging Technologies to Market Transformation

Renaissance Arlington Capital View
Arlington, VA
April 02, 2017 to April 04, 2017


American Council for an Energy Efficient Economy and the Consortium for Energy Efficiency

Overview | Program | MT101 | Registration | Accommodations | Past MT Symposia


Market Transformation Symposium Overview

Explore cutting-edge ideas, strategies, and collaboration at the premier spring event dedicated to energy efficiency. Hear about effective energy-saving programs as well as market opportunities such as big data, connected devices, zero net energy, and distributed resources.

Also, network with efficiency aficionados from the United States and abroad who are drawn to the annual symposium, now in its 21st year. This three-day event, developed with guidance from an independent advisory committee, features leading thinkers, experts, and professionals who cover diverse and emerging topics within the scope of market transformation.

Find out which organizations participated in the 2016 National Symposium on Market Transformation here.

Likely participants include: Policymakers; EE program implementers; local, state, federal agency personnel; utility staff; researchers; efficiency advocates; energy professionals; consultants; contractors; manufacturers; students; behavioral scientists.

To learn more about Market Transformation Symposium sponsorship opportunities, please contact Jen King, jking@aceee.org.


Keynote Speaker

Suzanne Shelton, President & CEO of Shelton Group

Suzanne Shelton is President & CEO of Shelton Group, the nation’s leading marketing communications firm entirely focused in the energy and environment sectors.
Read more about Suzanne's experience here.

2017 Program Theme and Highlights 

Innovative Approaches from Emerging Technologies to Market Transformation

  • Emerging technologies and new product delivery mechanisms
  • Smart buildings and homes
  • Strategic energy management
  • Multiple benefits of energy efficiency
  • New financing and program structures
  • Energy data access and customer engagement
  • Distributed energy resources and demand side management
  • Federal, state and local policy perspectives on market transformation
  • Regulatory reform and the utility of the future



Sunday, April 2, 1:00 - 5:00 pm

MT101 training will give newcomers to our industry a strong foundation for their work and a better understanding of how ratepayer funded efficiency programs can be designed to transform the market. Presenters will share market transformation case studies (both local and national), explain the importance of developing a logic model, and describe how market transformation programs are evaluated.

Attendees will walk away with a clear picture of how market transformation is defined, how efficiency programs can help diffuse innovation, and the elements that constitute a market transformation program. Participants will design a hypothetical market transformation program and gain experience in identifying market barriers and opportunities, the specific market problem(s) we want to solve, and key measureable outcomes.

MT101 is free to full conference registrants. To sign up, please choose the MT101 option when registering.



Early Bird registration extended through March 3!

Register in one of two ways:

1. Register online here:

2. Complete and scan the PDF registration form and return to jseas@aceee.org.

Student Registrations: To be confirmed at the student rate, please send a copy of your student ID and transcript showing enrollment in at least 12 credit hours per semester to jseas@aceee.org.

Funder/Ally Waivers: Contact jseas@aceee.org to check on the availability of registration waivers if you are a 2017 Hot Water Forum funder or ACEEE Ally member.

Cancellation and Refund Policy: Registration refund requests due to cancellation must be submitted no later than March 17, 2017. A $100 processing fee will be charged. Please email jseas@aceee.org if you would like to cancel. Cancellation refunds will not be processed after the February 10 deadline. Refunds will be paid by check or credit card chargebacks.



Renaissance Arlington Capital View Hotel
2800 South Potomac Ave.
Arlington, VA

Accommodations are available at the Renaissance Arlington Capital View Hotel to ACEEE conference attendees at a special rate of $249.00 for a standard room. Make your reservations online as soon as possible, or call reservations at 1-703-413-1300. Be sure to mention you are with ACEEE to receive the discounted rate.

The group rate reservation deadline is Saturday, March 11, 2017

Government rate: Reservations at the government rate of $242.00 must be made through the hotel directly online or over the phone, 1-703-413-1300, by asking for the government rate. Government-issued ID may be required at check-in. Rooms at the government rate are limited and subject to hotel availability.