Many barriers to implementing energy efficient process technologies continue to exist. High first cost and uncertainty of savings are typically ascribed as the greatest barriers. This paper will illustrate how Wisconsin's Focus on Energy program, specifically through the efforts of the Industrial Program, creates symbiotic relationships through their trade ally networks to deliver sustaining energy savings to customers. We examine an example industry, aluminum foundries, which have significant potential for improvements with melting technology. We describe the current market and potential for savings, the technologies typically employed, and why stack melters are a good energy efficient alternative. This leads into a discussion of how the Focus on Energy program promotes savings and technologies through trade allies and how this relationship benefits both entities