How to Talk about Home Energy Upgrades

Research Report B1701

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Reuven Sussman and Maxine Chikumbo

Description:

How can home energy assessments lead to more energy efficiency upgrades? Using a behavioral science approach to answer this question, we conducted an online experiment with nearly 2,000 American homeowners and explored the latest research on motivators and barriers to investment. We learned that financial motivators are part of the equation, but not the only part. Our report delves into the art of message framing for home energy upgrades and includes several practical recommendations for assessors.