2017 ACEEE/CEE National Symposium on Market Transformation

Innovative Approaches from Emerging Technologies to Market Transformation

Attendees explored cutting-edge ideas, strategies, and collaboration at the premier spring event dedicated to energy efficiency. Participants learned about effective energy-saving programs as well as market opportunities such as big data, connected devices, zero net energy, and distributed resources.

Also, attendees networked with efficiency aficionados from the United States and abroad who are drawn to the annual symposium, now in its 21st year. This three-day event, developed with guidance from an independent advisory committee, featured leading thinkers, experts, and professionals who cover diverse and emerging topics within the scope of market transformation.

Monday Keynote Address

Suzanne Shelton is President & CEO of Shelton Group, the nation’s leading marketing communications firm entirely focused in the energy and environment sectors. Read more about Suzanne's experience here.

Tuesday Welcome Speaker

In 2006, US Congressman Peter Welch was elected to Vermont’s only seat in the U.S. House of Representatives. Read more about Congressman Welch here.

Innovative Approaches from Emerging Technologies to Market Transformation

• Emerging technologies and new product delivery mechanisms
• Smart buildings and homes
• Strategic energy management
• Multiple benefits of energy efficiency
• New financing and program structures
• Energy data access and customer engagement
• Distributed energy resources and demand side management
• Federal, state and local policy perspectives on market transformation
• Regulatory reform and the utility of the future

Sunday, April 2, 1:00 - 5:00 pm
MT101 training gave newcomers to our industry a strong foundation for their work and a better understanding of how ratepayer funded efficiency programs can be designed to transform the market. Presenters shared market transformation case studies (both local and national), explained the importance of developing a logic model, and described how market transformation programs are evaluated.

Attendees walked away with a clear picture of how market transformation is defined, how efficiency programs can help diffuse innovation, and the elements that constitute a market transformation program. Participants designed a hypothetical market transformation program and gain experience in identifying market barriers and opportunities, the specific market problem(s) we want to solve, and key measureable outcomes.