Terms

Marketing, Outreach, & Education

Blog Post | April 11, 2019

How to spur home energy upgrades? Persuasive assessment reports

In a world of 280-character tweets, people have limited attention spans. So to nudge them toward making energy efficiency upgrades, home assessment reports need to grab their attention in the first few pages, according to ACEEE research that evaluated the eye-tracking habits of potential customers.

Read More
Blog Post | October 11, 2017

Why do people invest in home energy upgrades? We have answers

It’s not just about money. People invest in home energy upgrades for a variety of reasons, including reconstruction after heavy storms. Our new report explores their motivations and unveils, based partly on a representative survey of nearly 2,000 homeowners, the best strategies for encouraging them to invest in energy efficiency.

Read More
Blog Post | December 1, 2016

How understanding the psychology of energy efficiency can help protect the environment

Why do some people take action to reduce their energy consumption and carbon footprints while others do not? Environmental psychologists, behavioral economists and other social scientists have all investigated this question, and come up with a variety of answers.

Read More
Blog Post | October 18, 2016

Our new guide helps separate the Pikachus from the Digletts of energy efficiency behavior-change programs

In the energy efficiency world, programs that reduce energy use by targeting human behavior are relatively few, but proliferating quickly. In 2013, some US states claimed as much as 28% of their energy efficiency savings from behavior change programs. Like Pokémon Go characters in the wild, some behavior change programs are common, well-known, and seen everywhere. Others are rare and largely unknown.

Read More
Blog Post | October 4, 2012

Harvest Time: Community-Based Social Marketing and ”High-Hanging Fruit” in Home Energy Retrofits

On October 10, ACEEE’s Behavior and Human Dimensions of Energy Use Program will be releasing the first in a series of white papers on popular approaches for driving energy efficiency using social science methods and insights.

Read More
Blog Post | September 6, 2012

Energy Efficiency and Economic Opportunity

The economic benefits of energy efficiency extend far beyond lowering energy bills for consumers. Efficiency also contributes to economic development and job creation. But who benefits most from these economic opportunities? At every step of the economic value chain produced by efficiency investments (see figure below), there are opportunities to target the economic and social benefits to those households, businesses, geographies, or sectors for whom they will make the biggest difference.

Read More
Press Release | May 16, 2012

Energy Efficiency Gains Traction in Lagging States

Despite Long-Standing Barriers, Opportunities Abound for States Furthest Behind on Energy Efficiency

Read More
Blog Post | January 18, 2011

Communications Key to the Mix: Reflections on ACEEE’s Policy and Analysis Conference

While the ACEEE 30th Anniversary Policy and Analysis Conference included many excellent presentations on the two topics in its title, based on the scope of discussions, the conference might have been more accurately named the Policy, Analysis, and Communications Conference. It was clear that too often, the policy and analysis communities speak different languages.

Read More
Press Release | December 8, 2010

Special ACEEE 30th Anniversary Awards Celebrate Visionaries and Leaders

14 Awards Presented to Those Who Advance Energy Efficiency

 

Read More