Behavior & Human Dimensions
ACEEE Report: U.S. Better Off “Thinking Big” about Energy Efficiency Instead of Focusing First on Development of New Energy Sources
Listen to the streaming audio file recording of this news event (mp3) HERE
How Lack of Emphasis on Major Energy Efficiency Investments Leaves “3 Jokers in the U.S. Economic Deck”; Slashing Energy Use 60% Could Generate 2 Million Jobs & Save the Equivalent of $2600 Per Household Annually.
Report Examines How Energy Behavior Programs Can Help Build an Energy-Efficient Culture in the Workplace
Programs Examined Include Measures Taken by the House of Representatives and the Empire State Building
As the resident behavior sage and noted Christmas expert, I have collected some energy-saving tips from the Santa’s helpers here at ACEEE on how to have a low impact, low stress, energy-efficient holiday season. Yes, Virginia, you can have holiday cheer and save money, too!
In the world of energy efficiency, market segmentation and other methods of generalization are used to design programs and marketing. While every home is different, just as each person is different, energy efficiency programs often operate with limited marketing budgets and staff allocations. Within these limitations, how best can program administrators focus limited marketing resources toward homes with high energy use and likely participants?
Over the years, many classic articles on behavior and energy have been published, and we here at the Behavior Program have been reviewing and discussing them with an eye towards moving the conversation forward. Our goal for the program is to take such academic insights, and turn them into robust, testable hypotheses, with the ultimate aim being to move them closer to actionable product or program concepts.
This summer marked the two-year anniversary of the Consumer Assistance to Recycle and Save (CARS) program, more fondly known as “Cash for Clunkers.” We know that the program provided consumers with a hefty chunk of money to trade in their older, inefficient vehicles for more efficient new ones. We also know that it provided a boost to carmakers and the economy by stimulating sales. Two years on, what more can we learn?
As I start my fourth week here at ACEEE, it seems like a good moment to introduce myself and at the same time offer some glimpses of where we hope to take the Behavior and Human Dimensions Program over the next year. My name is Susan Mazur-Stommen and I am coming from the West Coast, where my background is in cultural anthropology; I ran a small consulting firm, Indicia Consulting, specializing in ethnographic research for clients in both the public and private sectors.
How does where we build our homes, businesses, and transportation infrastructure impact our energy use? A recent U.S. Environmental Protection Agency report attempts to tackle just that question. The report analyzes the energy use associated with different housing and neighborhood types. It also serves as a concise and readable primer on research related to the energy implications of “location efficiency.”
The Behavior, Energy and Climate Change (BECC) conference has over the past four years become a leading forum for the exchange of ideas and program success stories about the application of social science insights to accelerating the transition to an energy-efficient and low-carbon economy.