For more information: www.BECCconference.org
The Behavior, Energy and Climate Change Conference is a national conference focused on understanding the behavior and decision-making of individuals and organizations and on using that knowledge to help accelerate our transition to an energy-efficient and low-carbon economy.
A partial list of topics addressed included:
- Behavior and technology—design, adoption, and use
- Motivating individual and collective action
- Behavior and policy design and regulation
- Insights from anthropology, sociology, psychology, and public health research and interventions
- Increasing program participation and effectiveness
- Incorporating behavior in energy potential studies
- Lessons from 30 years of program evaluations
- People are different—leveraging segmentation
- Behavior in organizations
- Impacts of changing lifestyles on energy use
- Social norms and networks
- Economic models and behavior
- Social marketing and other behavior change strategies
- Attitudes, opinions and "public will"
- Messages, messengers, and role models
This first-ever conference on Behavior, Energy and Climate Change attracted a diverse group interested in behavior, energy, and climate issues, especially researchers; policymakers and advisors (national, state and local); program developers and implementers; marketing, advertising, and communications professionals; corporations; consultants; evaluators; utilities; technology manufacturers; NGOs; faculty and students.