The 2007 Behavior, Energy and Climate Change Conference

The 2007 Behavior, Energy and Climate Change Conference

Radisson Hotel
Sacramento, CA
November 07, 2007 to November 09, 2007


Convened by:

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The Behavior, Energy and Climate Change Conference is a national conference focused on understanding the behavior and decision-making of individuals and organizations and on using that knowledge to help accelerate our transition to an energy-efficient and low-carbon economy.

A partial list of topics addressed included:

  • Behavior and technology—design, adoption, and use
  • Motivating individual and collective action
  • Behavior and policy design and regulation
  • Insights from anthropology, sociology, psychology, and public health research and interventions
  • Increasing program participation and effectiveness
  • Incorporating behavior in energy potential studies
  • Lessons from 30 years of program evaluations
  • People are different—leveraging segmentation
  • Behavior in organizations
  • Impacts of changing lifestyles on energy use
  • Social norms and networks
  • Economic models and behavior
  • Social marketing and other behavior change strategies
  • Attitudes, opinions and "public will"
  • Messages, messengers, and role models

Who Attended?

This first-ever conference on Behavior, Energy and Climate Change attracted a diverse group interested in behavior, energy, and climate issues, especially researchers; policymakers and advisors (national, state and local); program developers and implementers; marketing, advertising, and communications professionals; corporations; consultants; evaluators; utilities; technology manufacturers; NGOs; faculty and students.


Founding Sponsors
Pacific Gas and Electric Company
Sacramento Municipal Utility District
Southern California Edison

Gold Sponsors
Bonneville Power Authority
Sempra Energy

California Energy Commission
New York State Energy Research and Development Authority
U.S. Environmental Protection Agency

Conference Allies
Clif Bar & Company

Opinion Dynamics Corporation
Seattle City Light