National Symposium on Market Transformation

National Symposium on Market Transformation

Large-Scale Transformation

Marriott Wardman Park Hotel
Washington, DC
April 20, 2015 to April 22, 2015


Registration | Program | Advisory Committee | Accommodations | Past MT Symposia




Market Transformation Symposium Overview

Market transformation is defined as ‘strategic interventions that attempt to cause lasting changes in the structure or function of a market, or the behavior of market participants, resulting in an increase in the adoption of energy efficient products, services, or practices’.

The National Symposium on Market Transformation (MT Symposium) is the premier spring event dedicated to energy efficiency. Over the last 18 years, the Symposium has become a regular fixture for efficiency aficionados from all over the nation. The Symposium program, developed with guidance from an independent advisory committee, features leading thinkers, experts, and professionals who cover diverse and emerging topics within the scope of market transformation. The Symposium program is spread over three days and is designed to provide ample opportunity to network, compare program ideas and learn about new MT approaches. For new comers to the field, the Symposium includes a complimentary MT 101 workshop on market transformation conducted by a panel of experts.

2015 Theme: Large-Scale Transformation

Within the energy efficiency community there is increasing recognition of scaling up efforts- moving from gadgets to systems to whole buildings, and finally to the level of zero net energy communities. There is also a need to integrate energy efficiency efforts with other pressing goals such as curtailing peak demand, climate resilience, and the reduction of CO2 emissions. The 2015 program will feature sessions addressing these cross-cutting themes and include:

  • Community energy planning
  • Demand response business models
  • EPA’s clean power rules
  • State of agricultural energy efficiency
  • Customer engagement and the utility of the future

Likely Participants Include: Policymakers; energy efficiency program implementers; local, state, and federal agency personnel; utility staff; researchers; efficiency advocates; energy professionals; consultants; students; and behavioral scientists.



Pre-conference registration is now closed.

We will accept registrations onsite beginning Monday, April 20, at noon.

Cancellation and Refund Policy: Registration refund requests due to cancellations must be submitted in writing and received by 3/31/15. A $50 processing fee will be charged. Cancellation refunds will not be processed after the March 31 deadline. Refunds will be paid by check or credit card chargebacks.



Thank you to those attendees who took the time to submit their evaluations of the Symposium.  Congratulations to the winner of the iPad Mini, Steve Leybourn, of the Association of Home Appliance Manufacturers.

2015 National Symposium on Market Transformation Program

Highlights Included:

  • Community energy planning
  • Demand response business models
  • EPA's clean power rules
  • State of agricultural energy efficiency
  • Customer engagement and the utility of the future


Featured Keynote Speakers:

Featured Plenary Speakers:

Jane Peters, Research Into Action
Plenary- Large Scale Transformation
1A- Accelerating the Transition from Emerging to Mainstream
1B- Community Energy Planning and Implementation: New Opportunities for Increasing Program Uptake
Rebecca Foster, VEIC
A1- Shifting Workplace Behaviors to Maximize Savings
Kathy Kuntz, Cool Choices
B1- Sustainable Office Design: Transforming Tenant Efficiency
Rishi Sondhi, Eversource Energy
Edward Bartholomew, National Grid
C1- When Deep Energy Savings are at Risk: How to Support the Successful Market Introduction and Long-Term Success of Super-Efficient Products
Dave Lis, NEEP
Don Wilson, LG Electronics USA
D1- Optimizing Lighting Control Performance: The New Frontier
Jeff McCullough, PNNL
Jeff McCullough, PNNL
E1- Value Energy Efficiency and Solar in the Real Estate Industry
Rebecca Foster, VEIC
A2- How Data is Being Used to Change the Way We Design, Implement, and Evaluate DSM Programs
Michael Li, US DOE
Andrew Stryker, DNV GL
Alex Orfei, Opower
Rick Counihan, Nest Labs
B2- Multifamily Energy Efficiency Retrofit Programs: Strategies for Engaging Building Owners
Tom Amdur, National Housing and Rehabilitation Association
Toby Ast, Preservation of Affordable Housing
C2- Innovative Upstream Models to Accelerate Program Goals and Amplify Results
Tim Michel, PG&E
Paul Campbell, Sears Holding
Peter Banwell, US EPA
Claire Miziolek, NEEP
Elizabeth Murphy, The United Illuminating Company
Mananya Chansanchai, PG&E
Rob Carmichael, Cadeo Group
E2- Growing and Transforming Distributed Energy Markets
David Hill, VEIC
Elaine Ulrich, US DOE
2A- Regional Roundup
2B- Evaluating and Modeling the Impact of Market Transformation Programs
Robert Russell, Navigant
3A- EPA's Clean Power Plan: Pathways for Energy Efficiency in State Compliance Plans
Rodney Sobin, NASEO
3B- Customer Engagement and the Utility of the Future
Harvey Michaels, MIT
Roland Risser, US DOE
Janice Berman, PG&E
Austin Whitman, FirstFuel
A3- Zero Net Energy from Coast to Coast
Cathy Higgins, NBI
Sandra Henry, ComEd
B3- Transforming Residential Appliance Markets: Integrating Product Standards, Labeling, and Incentives
C3- Exemplary Agricultural Energy Efficiency Programs and Repeatable Keys to Success
Amanda DeGiorgi, CEE
D3- Exploring Real-Time Measurement and Verification
Robert Kasman, PG&E
Ethan Rogers, ACEEE
Robert van Buskirk, LBNL
E3- The Future of Energy Efficiency in Industry: How Will the Industrial Internet of Things Accelerate Market Transformation
A4- The Role of Energy Codes in Getting to Zero Net Energy Buildings
B4- Minding the Gap: Can Residential Efficiency Programs and Energy Star® Keep Pace with the Market?
Nick Lange, VEIC
Abigail Daken, US DOE
C4- Beyond the 5%: Solutions for Small and Medium Commercial Retrofits
D4- Better Quality Data and Confidence through Ratings
Jennifer Allen, MEEA
Marshall Duer-Balkind, Government of the District of Columbia
E4- Demand Response Market Transformation: From Program and ISO Markets to the Business Models of the Future
John Taylor, CEE
Susan Covino, PJM
Dan Delurey, Association for Demand Response and Smart Grids
Russ Morton, EnerNoc


2015 Advisory Committee Members




Marriott Wardman Park Hotel
2660 Woodley Road NW
Washington, DC 20008

The deadline has passed to reserve accommodations at the ACEEE group rate. Rooms may still be available at the Marriott at their current rate. Please call 1-800-228-9290 to check availability and rates.


Ronald Reagan Washington National - DCA

Driving Directions: Follow the signs to Washington D.C. (George Washington Parkway). Take I-395 North to Route 1 (Route 1 is the 14th Street Bridge). Merge to the far left lane on the bridge and follow the signs for 14th Street. Take 14th Street for 1 mile. Turn left onto K Street. Continue on K for 5 blocks. Turn right onto Connecticut. Ave. Follow Connecticut. Ave. for 1 mile. Cross over the William Taft Bridge. Make a left turn at the 3rd light after the bridge onto Woodley Rd. The Hotel entrance is on left.

This hotel does not provide shuttle service.

Subway service, fee: $2.00  USD  (one way)

Estimated taxi fare: $30.00  USD  (one way)

Washington Dulles International Airport - IAD

Driving Directions: Follow the signs to Interstate 66 east to Washington. Follow I-66 to the Theodore Roosevelt Bridge (US Route 50). Take the Constitution Ave exit off of the bridge. Continue on Constitution for 6 blocks and make a left turn onto 17th Street. This will change to Connecticut Ave. Continue on Connecticut. Ave. for 1 mile. Cross over the William Taft Bridge. Make a left turn at the 3rd light after the bridge onto Woodley Ave. The hotel entrance is on the left.

This hotel does not provide shuttle service.

Estimated taxi fare: $60.00 USD  (one way)

Baltimore/Washington International Thurgood Marshall Airport - BWI

Driving Directions: Take I-95 South to I-495 West. Take Exit 33, Connecticut Ave. Southbound. Continue on Connecticut Avenue for about 6.5 miles. Turn right onto Woodley Road. The hotel entrance is on the left. ** Hotel is located 'on top of' the Woodley Park Metro Stop -- allows inexpensive, easy access to anywhere in the city!

This hotel does not provide shuttle service.

Alternate transportation: Amtrak to Union Station- Metro to hotel; fee: 16 USD (one way) ;reservation required

Estimated taxi fare: $90.00  USD  (one way)

Closest Bus and Train Station

Union Station  (4 miles)

Closest Subway Station

Woodley Park Metro Red line