Volume 5

Panel 5 Introduction

Integrated Market-Based Efficiency and Supply for Small Energy Consumers: The Consumer Energy Cooperative

Eric Belliveau, Optimal Energy, Inc.; Beth Sachs, Vermont Energy Investment Corp.; John Plunkett, Optimal Energy, Inc.

The Role of Energy Efficiency in the Deregulated Swedish Electricity Market

Mikael Bergmasth, Goteborg University; Anders Lewald, Swedish National Energy Administration; Lars J. Nilsson, University of Lund; Mats Strid, Goteberg University

Working Toward Market Transformation through Residential and Non-Residential Standard Performance Contract (SPC) Programs: Lessons Learned on Delivery, Design, Participation, and Needs

Chris Ann Dickerson, Pacific Gas and Electric Company; Lisa A. Skumatz, Skumatz Economic Research Associates, Inc.; Robert Bordner, Energy Market Innovations; Pierre Landry, Southern California Edison

The Role of Energy Efficiency and Energy Service Companies in Wholesale Markets

Beth Dunlop, Grueneich Resource Advocates; Donald Gilligan, Predicate Energy, LLC

Why Financial Promotions Work: Leveraging Energy Efficiency Value to Promote Superior Products

Wael El-Sharif, Geothermal Heat Pump Consortium; Marvin Horowitz, Demand Research

Tapping the Potential for Energy Efficiency: The Role of ESCOs in the Czech Republic, Ukraine and Russia

Meredydd Evans, Battelle, Pacific Northwest National Laboratory

Wisconsin’s Pilot Energy Efficiency Performance Program

Linda Farinaccio, Schiller Associates; Barbara E. Smith, Wisconsin Department of Administration; Rick Brakken, Steven R. Schiller, Schiller Associates

Historical Performances of the U.S. ESCO Industry: Results from the NAESCO Project Database

C. Goldman, P. Juergens, M. Fowlie, J. Osborn, K. Kawamoto, Lawrence Berkeley National Laboratory; Terry Singer, NAESCO

Applying a Theory-Based Approach to California’s Nonresidential Standard Performance Contract Program: Lessons Learned

Sy Goldstone, California Energy Commission; Michael Rufo, XENERGY, Inc.; John Wilson, California Energy Commission

Electricity Restructuring and Value-Added Services: Beyond the Hype

William Golove, Rodrigo Prudencio, Ryan Wiser, Charles Goldman, Lawrence Berkeley National Laboratory

Public Goods and Restructuring of the Brazilian Power Structure: Energy Efficiency R&D and Low Income Programs

G.M. Jannuzzi, State University of Campinas

Midwestern Renaissance: A Tale of Three States’ Public Benefits Victories

Val Jensen, ICF Consulting

How Buildings Can Prosper by Interacting with Restructured Electricity Markets

Brendan Kirby, John Kueck, Oak Ridge National Laboratory

What’s Up with Public Benefits? A Review and Initial Assessment of Public Benefits Policies and Programs in Restructured States

Martin Kushler, American Council for an Energy-Efficient Economy

Linking Reforms and Energy Efficiency to Explore the Possibilities for IRP and DSM in the Liberalised Internal European Electricity Market

Carlos Lopes, Ecole des Mines de Paris, France and Centro para a Conservaçâo de Energia, Portugal; Lars J. Nilsson, University of Lund, Sweden; Stefan K. Thomas, Wuppertal Institute, Germany; Aviel Verbruggen, University of Antwerp, Belgium

Energy Efficiency in Public or Privatized Power Systems: Contrasts of the Brazilian, Chilean and Mexican Experiences

Pedro Maldonado, PRIEN, Universidad de Chile; Rafael Friedmann, Consultant; Gilberto de Martino Jannuzzi, UNICAMP Brazil

Does “Energy Service” Always Mean “Energy Efficiency?” A Customer Dilemma in Swedish Perspective

Peter Matsson, Jurek Pyrko, Lund University

The E-Business Revolution in Energy Services

Philip E. Mihlmester, Michael McKelvey, ICF Consulting

Deregulated Electricity Markets Offer Real-Time Price Signals to Promote Retail Load Management

Kirk P. Miller, Shiva Swaminathan, City of Palo Alto Utilities

Exploring the Feasibility of ESCO Business in Japan: Demonstration by Experimental Study

Chiharu Murakoshi, Hidetoshi Nakagami, Jyukankyo Research Institute; Tsuyoshi Sumizawa, Shin Nippon Air Technologies Co., Ltd.

Are ESCOs a Change Agent for Market Transformation?

Mary O’Drain, Pacific Gas and Electric Company; Katherine Johnson, KJ Consulting; Katherine Randazzo, KVDR, Inc.; Shel Feldman, Shel Fedman Management Consulting; Phil Willems, Quantum Consulting

Lessons from the Restructuring of the Hungarian Electricity Industry

Ramilo V. Pesic, Diana Ürge-Vorsatz, University of Belgrade

Capture the WindTM: How to Persuade Customers that Green Power is Worth a Premium Price

Christopher Y. Reed, Kevin P. Bengtson, Moorhead Public Service; Carol Renner, Marketing/Communications Consultant

Status of the U.S. Market for Green Power

Glenn Reed, Ashley Houston, XENERGY, Inc.

The Activation Strategy of Energy Service Companies (ESCOs) Under Deregulation in Korea

Chang-Ho Rhee, Keun-Dae Lee, Jong-Jin Park, Korea Electrotechnology Research Institute

Public Benefit Charge Funded Performance Contracting Programs: Survey and Guidelines

Steven R. Schiller, Schiller Associates; Charles A. Goldman, Lawrence Berkeley National Laboratory; Brian Henderson, New York State Energy Research & Development Authority

Environmental Benefits as a Sales Paradigm for the Energy Efficiency Industry

Mike Sherman, John Snell, Peregrine Energy Group

Piloting toward the Future: Six Low-Income Pilot Programs

Bobbi Tannenbaum, Energy Center of Wisconsin; Barbara Smith, Wisconsin Energy Bureau; Scott Pigg, Energy Center of Wisconsin

The Possibilities for Policy Supporting DSM in the Liberalised Internal European Electricity and Gas Markets

Stefan Thomas, Wuppertal Institut; Carlos Lopes, Ecole des Mines de Paris; Pierluigi Alari, Lorenzo Pagliano, Politecnico di Milano

ESCO’s, ESP’s and Small Business: A Model for Efficiency

John Wellinghoff, EESI; John L. King III, Aspen Systems Corporation; Mark Bailey, U.S. Department of Energy Rebuild America; Jerry Lawson, U.S. Environmental Protection Agency Energy Star® Small Business

Customer Choice and Green Power Marketing: A Critical Review and Analysis of Experience to Date

Ryan Wiser, Mark Bolinger, Lawrence Berkeley National Laboratory; Edward Holt, Ed Holt & Associates, Inc.

The Cooperative Alternative Case Study: The First Urban Electric Coop.

Edward Yaker, 1st Rochdale Cooperative Group, Ltd.; Fredric S. Goldner, Energy Management & Research Associates; Thomas Thompson, 1st Rochdale Cooperative Group, Ltd.