Market Transformation Strategies to Promote End-Use Efficiency

Research Report E941

Author(s)

Howard Geller and Steve Nadel

Description:

Market transformation is a process whereby the energy efficiency of all new appliances, buildings, vehicles or other technologies substantially increases over a period of years. This paper presents a conceptual framework for market transformation and discusses policies and programs that can contribute to this strategy. It gives examples of market transformation efforts and looks at opportunities for future efforts.