Developing a Market Creation Program to Promote Efficient Cars and Light Trucks

Research Report T971


John DeCicco


Proposes a campaign for bringing environmentally improved vehicles to market. Given the option and at a fair price, many Americans would choose motor vehicles "greener" (cleaner and more fuel efficient) than those typical of today, but automakers have been slow to bring "green" vehicles to market. This report considers options and proposes the structure for coordinated procurement campaign involving governmental and business fleet buyers, as well as individuals, in order to demonstrate a nationwide demand for "greener" cars and trucks.