Screening Market Transformation Opportunities: Lessons from the Last Decade, Promising Targets for the Next Decade

During the 1990s, several studies were conducted to identify the most promising targets for market transformation initiatives and, as a result, many of the most promising opportunities were pursued. This paper reviews the results of these past studies and assesses how high ranked initiatives have since fared in the market. It also identifies factors associated with success. Building on these lessons, the methodology and results of a new updated screening study are described to identify promising market transformation targets for the next decade.

This Article Was About

Federal Industrial Policy