Community-Based Social Marketing (CBSM)

(Blog Post - 5/16/2019)
As more utilities look at prepay plans, new research finds this option carries both benefits and potential risks. While it may put at risk the wellbeing of some customers trying to save money, it can also lower electricity use and garner customer...
(Blog Post - 4/11/2019)
In a world of 280-character tweets, people have limited attention spans. So to nudge them toward making energy efficiency upgrades, home assessment reports need to grab their attention in the first few pages, according to ACEEE research that...
(Document - 4/11/2019)
Tens of thousands of home energy assessments are conducted every year in the United States, but many recipients do not follow through on their recommendations. We studied 45 sample assessment reports by coding them for design and content elements,...
(Document - 10/11/2017)
How can home energy assessments lead to more energy efficiency upgrades? Using a behavioral science approach to answer this question, we conducted an online experiment with nearly 2,000 American homeowners and explored the latest research on...
(Document - 10/11/2017)
Do you do home energy assessments? This one-page tips sheet is designed to help you communicate with homeowners to maximize the effectiveness of the assessment. It is based on a behavioral sciences perspective and summarizes the conclusions of the...
(Blog Post - 10/11/2017)
It’s not just about money. People invest in home energy upgrades for a variety of reasons, including reconstruction after heavy storms. Our new report explores their motivations and unveils, based partly on a representative survey of nearly 2,000...
(Blog Post - 12/1/2016)
Why do some people take action to reduce their energy consumption and carbon footprints while others do not? Environmental psychologists, behavioral economists and other social scientists have all investigated this question, and come up with a...
(Blog Post - 10/18/2016)
In the energy efficiency world, programs that reduce energy use by targeting human behavior are relatively few, but proliferating quickly. In 2013, some US states claimed as much as 28% of their energy efficiency savings from behavior change...
(Document - 10/18/2016)
Behavior change programs are becoming a common method for reducing energy consumption and increasing energy efficiency. But what types of programs are out there, why do they work (or fail to work), and how effective are they? This report updates the...
(Document - 2/11/2015)
Gamification turns a real-world activity into a game to make people more likely to do it. Over the past five years, utilities and third-party providers have developed scores of games that motivate and encourage people to save energy. This report...