The Commonwealth of Virginia has experienced a rapid increase in electricity demand over the past decade and its consumers currently face rising energy costs. To inform policymakers and stakeholders of the opportunities for energy efficiency in Virginia, this project assesses the potential for energy efficiency and demand response in the state and suggests a suite of policies. The analysis finds that this policy roadmap can meet about 20% of the state’s electricity needs and 25% of peak demand by 2025, save consumers $15 billion from lower electricity bills, and create thousands of new jobs.