New York Energy $martsm Cool It! Baseline Market Research Report

Research Report A037


Sandy Smith, Marycel Tuazon, and Steve Nadel


This study focused on the New York Energy $martK Cool It! campaign in order to determine baseline information regarding market penetration; equipment pricing; and the knowledge, beliefs, and practices of key market actors concerning energy efficient commercial packaged refrigeration equipment. In particular, commercial ice makers, reach in refrigerators and freezers, and refrigerated beverage vending machines were chosen as target types of commercial refrigeration equipment.